Have you ever thought about the "science" of fundraising? What I mean is, the psychology behind it: why is one fundraiser great and another just 'average'?
A recent report from Adrian Sargeant, Professor of Fundraising and Director of the Hartsook Centre for Sustainable Philanthropy at the University of Plymouth, walks through - for the first time - some of the research that will help you find the answers to your questions.
The study comes from an international advisory panel, made up of event management experts from the UK, Canada, and the US. It was drawn on by looking at case studies where organization increased participation at their event or the money they raised by 2 or 3x within a 10 year or less period.
The study was sponsored by Bloomerang, Qgiv, and GiveSmart.
Here are just a few things the study taught us:
- The need to base every decision about your event on whether it will offer a unique or better psychological benefit.
- The importance of stressing your cause and challenge at the event.
- The benefit of shrinking the psychological distance supporters feel towards others.
- The value of focusing on the supporter experience over the content of the event itself.
To find out more (and/or to download the free research report), just head on over to Bloomerang:
Then, once you have it, you'll be better prepared to recognize the difference between an acceptable fundraising event and an amazing one. And once you can recognize the difference, you can start creating something incredible for your cause.