The GiveSmart Blog

Your One-Stop Shop for Fundraising

Fun, Informative Fundraising

Want to keep up with the fundraising industry, get some tips and ideas for your upcoming charity events, learn about nonprofit technology, and find out what's happening in the GiveSmart world? You can do that all by following the GiveSmart blog! Plus, if we say so ourselves, these posts are just plain entertaining!

How to Create and Use Donor Personas

In marketing, you are always being reminded to create a buyer persona to figure out who your ultimate customer is. In the nonprofit world, you may